Visitors to Hitchin’s town centre yesterday may have been surprised to see the words ‘human picked produce’ emblazoned across one of the Market Place shop fronts – but the cameras will have helped end any confusion.

The Comet: Filming of Humans in Hitchin's Market Place. Picture: Danny LooFilming of Humans in Hitchin's Market Place. Picture: Danny Loo (Image: Danny Loo Photography 2017)

The team behind Channel 4 sci-fi drama series Humans – set in a world in which we live alongside robots called ‘synths’ – followed in the footsteps of BBC hit Doctor Foster by shooting in the town square.

Production company Kudos dressed Hitchin up as ‘Waltringham’ for what was billed as a “remembrance scene”, with flowers piled by the clock in the middle of Market Place.

As part of the filming, Halsey’s Deli was disguised as Waltringham Fruit and Veg – whose windows bore the words ‘human picked produce’ in large letters, and a smaller notice with the slogan ‘no more synths’.

The Comet: Filming of Humans in Hitchin's Market Place. Picture: Catherine CatherellFilming of Humans in Hitchin's Market Place. Picture: Catherine Catherell (Image: Archant)

The filming affected traffic throughout the day. Kudos wrote to neighbours to explain and apologise for any inconvenience.

Humans’ cast features Game of Thrones regular Will Tudor, Colin Morgan – best known for playing the title character in BBC fantasy series Merlin – and Gemma Chan, who has previously appeared in Secret Diary of a Call Girl and Fresh Meat.

Town centre manager Keith Hoskins said: “Once again, Hitchin is profiled to the wider world with the visit of the film crew for the Channel 4 series Humans, who were on location in town on Monday.

The Comet: Filming of Humans in Hitchin's Market Place. Picture: Catherine CatherellFilming of Humans in Hitchin's Market Place. Picture: Catherine Catherell (Image: Archant)

“Hitchin can only benefit from the exposure – think of the numbers that have visited Heartbeat country, the Last of the Summer Wine town or ‘Downton Abbey’!

“Doctor Foster, Humans – what next?”

Councillor David Levett, responsible for enterprise at North Hertfordshire District Council, added: “We are really excited that the producers of Humans 3 have decided to use Hitchin for some of their filming.

“North Hertfordshire has played host to some fantastic film and TV series in recent years, including The World’s End and a recent Boots advert in Letchworth, the BBC series Doctor Foster in Hitchin, and several productions at Knebworth House.

“We are keen to promote the district as a great location for filming and to encourage the development of creative industries, and this is a key part of our economic development strategy.”