An enterprising Hitchin mum is set to revolutionise the music industry with the creation of a new virtual pop band.

Music producer Natalie Barowitz, of Nutleigh Grove, has created Zeamu Music, the home of The Zeamus – a four-piece band made-up of dynamic and vibrant animated characters called Zac, Eva, Aki and Mina, who sing about the world through the eyes and ears of a child.

With more than 20 years experience in the music industry, Natalie – who is 43 and the mum of seven-year-old twins – believes that while primary school kids have access to their own films, TV, games and books, there’s never been great original pop music made just for them.

She explains: “As a musician and a mum, I’ve become frustratingly aware of the limited offerings when it comes to relevant and well produced pop music. Children completely love music and a great song should express and communicate experiences the listener can identify with.”

Determined to create the soundtrack to children’s lives, Natalie has produced a record she thinks youngsters can relate to.

She added: “I’m really proud of this project, and when I first recorded these brilliantly-written and produced pop songs I knew we had something special which kids have never had before. The Zeamus sing about stuff which matters to them.

“They will always enjoy the music their parents and siblings listen to, but finally there’s an awesome band bridging the gap between nursery rhymes and Rihanna.

“They sing about summer holidays and embarrassing relatives. They express what it really feels like to be seven years old and lonely in the playground, or scared of the dark.”

With the successful launch of the album and videos online, Natalie and her team are already looking at licensing their content and producing apps, games, music software, merchandising and live events.

You can find out more by visiting zeamumusic.com, and watch the videos by searching for the Zeamu Music Youtube channel.