VIDEO: Baldock Tesco shows power of love with digital display of affection

Tesco’s Baldock store comes alive with romantic imagery and customer tweets using 3D mapping technol

Tesco’s Baldock store comes alive with romantic imagery and customer tweets using 3D mapping technology. - Credit: Archant

A Baldock supermarket has given customers a unique way to show their affection in the lead up to Valentine’s Day.

Tesco’s Baldock store comes alive with romantic imagery and customer tweets using 3D mapping technol

Tesco’s Baldock store comes alive with romantic imagery and customer tweets using 3D mapping technology. - Credit: Archant

Tesco Extra on High Street was lit up last night with romantic tweets displayed on a 40-metre projection on the store.

According to research conducted by the supermarket giant, nearly a quarter of Brits admit they would rather say ‘I love you’ in a tweet, on Facebook or via an Instagram post.

Inspired by this trend, Tesco unveiled its digital display of affection on the front of its store for loved-up locals to share messages for friends and family.

Tesco regional press manager Bryn Woodward said: “We wanted to help our customers send their Valentine’s messages in a rather unique way this year, and it’s made for our most romantic store experience yet.

Tesco’s Baldock store comes alive with romantic imagery and customer tweets using 3D mapping technol

Tesco’s Baldock store comes alive with romantic imagery and customer tweets using 3D mapping technology. - Credit: Archant


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“Whether you’re into digital displays of affection or public displays of affection, the projection has been really popular as people are treated to romantic gestures when they least expect it!”

Baldock is arguably one of Tesco’s most romantic stores as it was home to the Kayser Bondor ballroom in the 1960s, the county’s most popular wedding venue at the time.

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