Hitchin clothing store celebrates 25 years of trading ahead of makeover

twistedfabric owner Rick Gaglio (left) with Hitchin town centre manager Tom Hardy. Picture: Media Le

twistedfabric owner Rick Gaglio (left) with Hitchin town centre manager Tom Hardy. Picture: Media Leisure - Credit: Archant

An independent Hitchin clothing retailer is celebrating its 25th anniversary on Friday, ahead of a makeover later this year.

Ladieswear at Hitchin's twistedfabric. Picture: Media Leisure

Ladieswear at Hitchin's twistedfabric. Picture: Media Leisure - Credit: Archant

Twistedfabric in The Arcade formed as Planet Clothing back in 1994, before being updated to its current name in 2015.

After a quarter-century of trading, changes are afoot at twistedfabric – as owner Rick Gaglio explained.

“We are taking a side step from the norm of retailing,” he said.

“We feel it’s the right time to move away from global brands, get back our independence which our customers are keen on, and to deliver a shopping experience.

Menswear at Hitchin's twistedfabric. Picture: Media Leisure

Menswear at Hitchin's twistedfabric. Picture: Media Leisure - Credit: Archant


You may also want to watch:


“We will be changing each season to work with more independent brands and companies that care for the little people.

“The store is having a mini makeover, with a specialised Denim Bar with refreshments to make shopping in our store more comfortable. There is always a personal service in the store.

Most Read

“We will also move more towards digital this year, giving our loyal customers access to view looks on all platforms.

“We are an independent family business, and believe The Arcade, with all the other independents in Hitchin, is the best place to talk and be part of a thriving community.”

Menswear at Hitchin's twistedfabric. Picture: Media Leisure

Menswear at Hitchin's twistedfabric. Picture: Media Leisure - Credit: Archant

Rick believes the changes are needed to survive in the current retail environment.

“Retail is changing fast and is currently in crisis.

“It’s very challenging with so much on offer and with competition from all areas.

“I have been in retail for more than 30 years and believe it is at breaking point.

twistedfabric owner Rick Gaglio (left) with Hitchin town centre manager Tom Hardy. Picture: Media Le

twistedfabric owner Rick Gaglio (left) with Hitchin town centre manager Tom Hardy. Picture: Media Leisure - Credit: Archant

“If you don’t change now you won’t survive.

“Customers need to know there being treated well and have the best possible service, and we have to give customers a reason to buy in the physical stores.

“Retail is heavily in a discount culture at the moment.

“I believe it will eventually be the downfall of plenty of retailers this year.

“We are seeing a brand every week go into administration because of over distribution and heavy discounting online.”

To celebrate turning 25, twistedfabric is set to host an invite-only party for customers, with a date to be confirmed.

For your invite, visited the store in Hitchin’s Arcade, or visit www.twistedfabric.co.uk to sign up to its newsletter.

Become a Supporter

This newspaper has been a central part of community life for many years. Our industry faces testing times, which is why we're asking for your support. Every contribution will help us continue to produce local journalism that makes a measurable difference to our community.

Become a Supporter
Comments powered by Disqus