Up for the cup, and up for helping spread awareness about breast cancer, is North East Herts MP Sir Oliver Heald.

He was one of the politicians who posed with the famous football trophy at the Houses of Parliament as part of an FA-backed health campaign in partnership with charity Breast Cancer Care.

The charity and the FA have launched a roadshow which will tour 38 locations in England - the nearest planned at the moment is in Luton in November, to raise awareness of the signs and symptoms of breast cancer.

Knowing what warning signs to look for can lead to earlier detection, which can be crucial in providing more effective treatment and, ultimately, saving lives.

Every year around 42,000 people are diagnosed with breast cancer in England – that’s the equivalent of more than 100 people a day, and the figure is predicted to rise to almost 50,000 by 2020.

Sir Oliver said: “I am pleased to be showing my support for this roadshow. So many people, both men and women, are affected by breast cancer, and it is vital that everyone feels confident in checking their breasts and knowing what to look out for.

“I will encourage my constituents to spread the breast awareness message in their community and ensure people know to contact Breast Cancer Care if they have any worries.”

The charity’s Davinia Green said: “We want to say a huge thank you to Sir Oliver for coming along to our event and showing his support. It’s so important for us to increase breast awareness and reach as many people as possible.

“Anyone can be at risk of breast cancer, no matter what their age, gender or ethnicity, so it’s really important that people are aware of any unusual changes in their breasts, and act quickly if they are worried about anything.

“People can visit our bus to ask questions about breast cancer and find out more about the signs and symptoms. All information and support is free and confidential, and there’s no need to make an appointment.”

The roadshow will run until April next year or more information visit www.breastcancercare.org.uk/roadshow or call Breast Cancer Care free on 0808 800 6000 for support.