Sweet taste of success for Hitchin cupcake businesswoman

A HITCHIN woman who runs her own cupcake business from home has been celebrating National Cupcake Week in her own innovative way.

Kerri Hodgson, it seems, certainly knows the recipe for success as her business Crumbly Wumbly, which she has been running for more than two years, has never been doing better.

The mum-of-one juggles her cake making with looking after four-year-old son, Archie. She sells her cakes locally, at Hitchin Farmers’ Market and Halsey’s Deli.

Last week - National Cupcake Week - she gave away a selection of cakes every day, by asking quirky questions via her Facebook and Twitter page.

They included asking “when’s the best time for a cupcake”, “what’s your dream cupcake flavour” and finishing the sentence “heaven is a cupcake and...”.


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“It works really well for me,” said Kerri. “I can look after Archie and make my cakes at the same time.

“I was having a really difficult time, and my friend said, ‘why don’t you sell some cakes on the market?’. It started off from there.”

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Kerri looks at making between 500 and 600 cakes a week, including flavours such as apple strudel, lime and coconut, chocolate, cappuccino and vanilla, and supplying them to companies and businesses.

She also does cakes for events, and can deliver to most places in Hertfordshire and Bedfordshire.

“I’ve been very lucky,” added Kerri. “I used to supply cakes to Danielle Brown’s cafe The Shed, in London, but the journey to deliver the cakes just got too much. They still keep asking for me back though!

“I’m up at 5.30am in the morning. When Archie goes to school full time next week, I’ll be going full-on between 9am and 3pm.”

For more information about Crumbly Wumbly, visit www.crumblywumbly.co.uk

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