A nationwide campaign urging parents to cut down on the amount of sugar their children consume has been backed by Herts County Council.

The Change4Life campaign has been launched by Public Health England in response to widespread concern about the effect too much sugar has on general health and tooth decay.

The main plank of the campaign is a Sugar Swap system which offers families alternatives to daily sugar spikes, such as changing sugary cereal for a plain brand at breakfast time or moving from ice cream to low-fat yoghurt as a dessert option.

Councillor Teresa Heritage, County Hall’s cabinet member for public health, said: “Cutting down the amount of sugar our children eat is really important for their health now and in the future.

“This campaign is about getting parents to take small steps and we know from previous years that making simple swaps works and makes a real difference.”

Families can register for a free Sugar Swaps pack online at www.nhs.uk/change4life.