Stevenage schoolboy’s starring role in John Lewis Christmas advert 2014

Rhys Edwards, eight, from Stevenage in this year's John Lewis Christmas advert. Still taken from You

Rhys Edwards, eight, from Stevenage in this year's John Lewis Christmas advert. Still taken from YouTube. - Credit: Archant

A schoolboy from Stevenage has become a star of one of the most eagerly anticipated adverts of the year.

Rhys Edwards features in this year’s John Lewis Christmas advert – ‘Monty the Penguin’.

The £1 million advert follows the friendship between a boy and his Adélie penguin Monty, who is looking for love.

The eight-year-old, a pupil at Round Diamond School in White Horse Lane, beat thousands of other hopefuls to star in the advert, which was released by the department store last week.

So far the two-minute long mini-film has been viewed more than 12.6 million times on video sharing website YouTube.