A football club has opened a merchandise stand just metres from a rival store.

Stevenage Football Club has opened a pop up shop in the town’s Westgate Shopping Centre, opposite the Tottenham Hotspur store which opened at the same centre in August.

A Stevenage FC spokesman said it was not intended to serve as a rival to the Spurs shop in any way.

He added: “The shop will give fans in the town centre, who would otherwise not be passing the main club shop at the Lamex Stadium, an opportunity to buy club merchandise in the run-up to Christmas as well as buying tickets for upcoming matches.”

Visit www.stevenagefc.com for more information.