St John Ambulance to hold baby CPR sessions in Stevenage as part of Nursery Rhymes Inc first aid campaign

PUBLISHED: 12:05 31 January 2016

The Nursery Rhymes Inc characters with the baby CPR advice from St John Ambulance.

The Nursery Rhymes Inc characters with the baby CPR advice from St John Ambulance. UK 07831377712

Three in every four parents don’t know how to resuscitate a baby who has stopped breathing, new research indicates – and baby first aid courses in Stevenage starting on Tuesday aim to reduce that number.

St John Ambulance will hold the sessions at its Stevenage headquarters in Argyle Way. The course costs £25 each plus VAT, and will also be offered on Monday, February 22 and Saturday, March 19.

The initiative is part of a TV and online campaign called Nursery Rhymes Inc, in which nursery characters sing a rhyme about baby CPR.

The advert, featuring the Incy Wincy Spider, Humpty Dumpty, Jack, Jill and the Cat and the Fiddle, is screened during Coronation Street and a longer version is available online.

“Parents want to learn first aid skills in a way that’s easy and memorable,” said Gemma Martin from St John Ambulance.

“Baby CPR frightens mum and dads, so we’ve removed the fear factor and made it as easy as possible to learn. We hope the song will stick in everyone’s heads.”

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