Singers featuring in Hitchin’s big Christmas switch-on delighted to feature in iPhone download used by thousands

Covenant Community Choir

Covenant Community Choir - Credit: Archant

Members of a community church choir set to sing at tonight’s Christmas lights switch-on in Hitchin are hitting the right notes after their music was used in an iPhone app which is being used around the world.

Members of a community church choir set to sing at tomorrow’s Christmas lights switch-on in Hitchin are hitting the right notes after their music was used in an iPhone app which is being used around the world.

The Covenant Praise Community Choir, which meets every Wednesday evening between 7.30pm and 8.30pm during term time at Strathmore Infant and Nursery School on Old Hale Way, have had their impressive vocals used in an app developed by a Hitchin-based producer Paul Arnold called ‘AccoustiCards’.

The idea came about after producer Paul faced some tough times during the recession and decided to become involved in creating a unique personalised musical greetings app.

Paul brought his BBC training and skills in audio production, music and interactive projects together to create AcoustiCards, an iPhone and iPad app that seamlessly mixes hundreds of options into its songs.


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The app, which is a free download – with users selecting options to make a song which includes personal details such as a name, age, location or hobby – allows people to send songs simply by sharing the link by email or text, posting it on social media sites such as Twitter or Facebook.

Paul said: “Having an idea for an app is, in many ways, the modern equivalent of having an unfinished novel in a drawer somewhere.

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“To see the smile on people’s faces when they get to a line in the song that is perfect for them – that makes it all worthwhile.”

Choir director Elaine Simpson said: “We love this app because it echoes the ethos of the choir which is celebrating people, celebrating music and spreading all the good vibes associated with it.”

Elaine also supplies the lead vocals for some of the songs in the app, working her way through hundreds of names, places and ages in the process, with some of the other songs performed by Hitchin-born jazz singer Sarah Ellen Hughes.

Since Paul’s app was launched, it has been downloaded more than 8,000 times, with nearly 20,000 songs being made.

Users can make and preview as many personalised AcoustiCards as they like, with songs costing from nothing to £1.49 to send.

For more information contact former radio producer and engineer Paul – who has picked up three Sony awards – on www.picturesinsound.com.

The choir, which has also sung at Hitchin’s Rhythms of the World music festival – is just one of the attractions at tomorrow night’s event.

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