Motorists who make a mockery of speed limits and put other road users in danger are the target of a month-long campaign mounted by police across three counties.

The Think! campaign kicked off on Friday and throughout May officers in the Beds, Cambs and Herts road policing unit promise they will be out in force looking for motorists breaking the law.

The unit’s Insp Mark Rogers said: “Those who speed put not only their own lives at risk but also the lives of others.

“The faster you drive the less time you have to react. Speed remains one of the biggest factors in fatal collisions. Throughout May we will carry out targeted patrols to enforce speed limits.

“I would urge anyone who drives to help us protect road users by reducing your speed and driving to the conditions of the roads.”

Motorists are advised to make sure they leave plenty of time for journeys, taking into account traffic, be aware of changes in the speed limit and drive to suit the conditions and the layout of the road, and don’t let peer pressure encourage them to break the law.