A pair of Letchworth businesswomen have joined forces to give budding artists a chance to sell their work on the high street.

The Comet: Ceridwen's designs in the pop up shopCeridwen's designs in the pop up shop (Image: Archant)

Chartered surveyor Kirsty Harvey and events manager Sema Rubins have opened a pop-up shop in the town centre for independent retailers to operate in the run up to Christmas.

Kirsty said: “It’s a low cost, low risk opportunity for businesses, and gives them a chance to be part of something collaborative.

“It’s about getting businesses into the high street, filling an empty shop and making it sustainable.

“Some of the rents are just too high for the smaller independent stores, but those are exactly the type of people you want to get in to regenerate the town. Having the legal structure to do that and to co-ordinate it all is quite difficult.

The Comet: Artist Jane Webb's 'Cyborg Santa' which is on display at a new Letchworth pop-up shop.Artist Jane Webb's 'Cyborg Santa' which is on display at a new Letchworth pop-up shop. (Image: Archant)

“It’s people who are willing to support who can make it happen.”

Your Pop-Up is now open at 14 Leys Avenue – the old Times Past shop – between 10am-5pm every Tuesday through to Saturday until December 24.

Items for sale will include artwork, jewellery, furniture and ornaments, as well as refreshments in the form of a vintage tea room.

The Comet: Artist Jane Webb's 'Cyborg Santa' which is on display at a new Letchworth pop-up shop.Artist Jane Webb's 'Cyborg Santa' which is on display at a new Letchworth pop-up shop. (Image: Archant)