With Hitchin home to a large number of families with young children the town’s first independent antenatal clinic has celebrated its opening this month – with a great deal of interest from prospective parents.

Many have noted the successful launch of the Hermitage Road business Preview Baby – the brainchild of sister-in-laws Eileen Flatley and Anne Edwards.

Both have backgrounds in midwifery, hypnobirthing, development – and motherhood. Their new centre aims to provide a comfortable and relaxing environment to enhance parents-to-be’s antenatal experience by complementing the NHS.

Preview Baby also offers 3D and 4D scanning, screenings – and home test kits – as well as hynobirthing classes,

Anne and Eileen told the Comet: “We chose to launch our business in the heart of Hitchin as it is such a vibrant town with many growing families.

“At Preview Baby, we believe in the importance of pre-natal development for both parents and baby.

“We are dedicated to offering a friendly and comfortable environment with exceptional customer service for expectant families that will enhance the antenatal experience by complementing the NHS offering.

“We look forward to watching our business grow and flourish, alongside all the local expectant families we will meet along the way.”

Preview Baby Limited is located at 66 Hermitage Road and is open Monday to Saturday, with evening appointments available until 9pm.

For more information on the services and prices, visit www.previewbaby.co.uk or call 01462 338100.

You can follow them on Twitter @previewbaby or visit their Facebook page Preview Baby Ltd.