Minions make a mint for children’s with help from Leeds team in Stevenage

Minions have proved to be moneymakers for a corporate charity campaign

Minions have proved to be moneymakers for a corporate charity campaign - Credit: Archant

Smash hit animation characters the Minions turned out to be moneymakers for staff at the Leeds Building Society who wanted to show their support for a children’s charity.

The Leeds, which has a branch in Stevenage’s Queensway, raised hundreds of pounds for the children’s charity Variety by promoting Minion-themed pin badges throughout June.

The promotion linked in with the release of a family blockbuster film starring the cute characters, who first came to fame in the earlier Despicable Me movies.

Stevenage branch manager Mary Petley said: “We were very pleased to continue to support Variety, one of our four charity partners.

“The Minion pin badges certainly caught the imagination, the characters are popular with people of all ages.”

You may also want to watch:

Jason Lewis of Variety said: “Our Gold Heart Appeal gives love and support for sick, disabled and disadvantaged children and young people who need our help. We are grateful to Leeds Building Society for its support and partnership on this year’s Minion’s badge, as well as to the staff and customers in Stevenage who purchased these and helped us raise funds.”

Most Read

Become a Supporter

This newspaper has been a central part of community life for many years. Our industry faces testing times, which is why we're asking for your support. Every contribution will help us continue to produce local journalism that makes a measurable difference to our community.

Become a Supporter