Minions make a mint for children’s with help from Leeds team in Stevenage

Minions have proved to be moneymakers for a corporate charity campaign

Minions have proved to be moneymakers for a corporate charity campaign - Credit: Archant

Smash hit animation characters the Minions turned out to be moneymakers for staff at the Leeds Building Society who wanted to show their support for a children’s charity.

The Leeds, which has a branch in Stevenage’s Queensway, raised hundreds of pounds for the children’s charity Variety by promoting Minion-themed pin badges throughout June.

The promotion linked in with the release of a family blockbuster film starring the cute characters, who first came to fame in the earlier Despicable Me movies.

Stevenage branch manager Mary Petley said: “We were very pleased to continue to support Variety, one of our four charity partners.

“The Minion pin badges certainly caught the imagination, the characters are popular with people of all ages.”

Jason Lewis of Variety said: “Our Gold Heart Appeal gives love and support for sick, disabled and disadvantaged children and young people who need our help. We are grateful to Leeds Building Society for its support and partnership on this year’s Minion’s badge, as well as to the staff and customers in Stevenage who purchased these and helped us raise funds.”