App launched to promote shopping at local businesses

Stevenage Town Centre in 2021

The LoyalFree app aims to encourage footfall in Stevenage town centre - Credit: Karyn Haddon

An app has been launched in partnership with Stevenage Borough Council to boost footfall and bring more businesses to the town as part of its post-COVID recovery plan.

The LoyalFree app contains information about deals and loyalty schemes as well as details about events and trails - including the Stevenage Heritage Trail.

Businesses that sign up will be offered insights and social media support to help them track consumer-buying trends locally.

Cllr John Gardner, executive member for environment and regeneration, said: ‘‘The LoyalFree app provides Stevenage town centre with a great digital platform to showcase all the amazing businesses here.

"We are looking forward to more businesses, locals and visitors enjoying the app.’’

The app can be downloaded from or by searching LoyalFree on the iOS and Google play store. 

Businesses interested in finding out more should email