Jordans Mill trustee bangs drum for one of Bedfordshire’s most cherished heritage attractions
- Credit: Archant
A trustee of one of Bedfordshire’s most cherished heritage attractions feels there is nothing better than showing visitors the journey of food from field to plate at Jordans Mill.
The name Jordan has been synonymous with milling in Bedfordshire since 1855, and those at the heart of the family-run business are at pains to reward their customers with a product which packs a punch.
Bill Jordan – who grew up next to Jordans Mill and is now a trustee – said: “Our local community is extremely important to us.
“We rely on a truly wonderful team of volunteers, who all live in the surrounding villages and towns, to run our tours, help in the gardens, manage our archives and help run our children’s activities.
“At Jordans Mill we show the journey of food from field to plate; in our Mill Barn children can learn more about milling, flour production and bread, and in the Riverside Café visitors can taste seasonal, local and freshly cooked food.
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“We think what makes Jordans Mill unique, particularly in Bedfordshire, is that we are a food heritage attraction, with everything we do focused on keeping this heritage alive.
“At the heart of Jordans Mill is of course the iconic Victorian mill, which has been in my family for four generations and produced flour for hundreds of years.”
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As chairman of W. Jordan (Cereals) Ltd, Bill is tasked with taking his business into the future, but a nod to the past is always prevalent when sussing the brand’s position in the community.
“The East of England has been the bread basket of the UK,” Bill said.
“There were once 400 wind and watermills in operation across Bedfordshire and most can be dated back to the Domesday book, including Jordans Mill.
“We have always been proud that a small country mill can have had an influence on national eating habits with its promotion of wholewheat rather than white flour and with wholegrains generally.”
“On a sunny day you can’t beat sitting on the terrace overlooking the river and beyond to the meadow and gardens, and it’s very satisfying to see the terrace buzzing with life.
“Our visitors tell us that Jordans Mill is a special place and we like to think that our visitors vote with their feet as we see lots of familiar faces returning time and time again.
“We’ve been open three years this year and we wouldn’t be where we are now without the support of our wonderful customers.”
For more information about Jordans Mill visit www.jordansmill.com or call 01767 603940.