WOMEN are being urged to dig out their old bras to donate to third world countries.

Oxfam’s Big Bra Hunt, which is supported by celebrities including Helen Mirren, Zoe Ball and Miquita Oliver, is on a mission to collect one million bras this month.

The bras will be sold to women in west Africa, where quality bras are hard to come by. The money will then be put back into poorer communities.

Louise Yexley, who runs thebestofhitchin, is coordinating an effort in Hitchin and Letchworth GC, and has organised several collection points in the towns.

She said: “I read about this project in a magazine and I just thought what a good idea and how easy it would be to get involved.

“I contacted businesses and organisations that I have worked with locally and asked for their help. I went to meet Debbie, Oxfam shop manager in Hitchin, and she was very happy for us to help with the campaign.”

Louise is hoping to collect 50 sacks of bras by the end of the month. “We need the women of Hitchin and Letchworth to start their hunt for bras - any shape, size, style and condition,” she added.

“By donating, we’ll be giving a whole lot of women a whole lot of support.”

If you have any bras you want to donate, you can drop them off at one of the collection points listed.

Or, if you’re interested in organising a collection at work or with friends, please get in touch with either Debbie Birdsey at Hitchin Oxfam on 01462 456638 or Louise Yexley at thebestofhitchin on 01462 759700.