Hatching a plan for free ice cream? That sounds ‘ice’ baby!

Ice Baby hand out free ice creams provided by hatched.co.uk to a happy Hitchin punter.

Ice Baby hand out free ice creams provided by hatched.co.uk to a happy Hitchin punter. - Credit: Archant

Who says there’s no such thing as a free lunch – or at least a free ice cream?

Shoppers and visitors to Hitchin town centre were met with a pleasant surprise when a vintage ice cream van called Ice Baby served more than 50 genuine Italian complimentary ice cream cones to passers-by.

The man behind the idea – Adam Day, managing director of online estate agents hatched.co.uk – explained: “All our staff from around the country came to the Hitchin head office for a get together – and we thought it would be a good idea to provide lots of ice creams to everyone to celebrate another successful year start to the year!”