Fashion retailer H&M has announced the opening date of a new store.

A new Stevenage branch is set to open in the town’s Westgate Shopping Centre on Thursday March 27 at 11am.

Customers queuing before doors open will be given wristands entitling them to a 25% discount on all products in-store.

The store has created approximately 20 new jobs for the area in full and part-time positions.

It will occupy a sales area of approximately 1,500 square metres spread over two floors, offering collections for women, men, teens and children.

A spokesman for H&M said: “We are delighted to be arriving in Stevenage this Spring, offering local residents both fashion pieces and quality basics no matter your age, budget or personal style.”