Growing influence in the garden

PUBLISHED: 13:55 06 April 2006 | UPDATED: 09:55 06 May 2010

Caroline Howells

Caroline Howells

A GARDENER has been picked as a bright example to enterprising women everywhere. Caroline Howells of Arch Gardening, based in Stevenage, now features as a case study in the East of England Women s Enterprise Directory. The new directory contains business

A GARDENER has been picked as a bright example to enterprising women everywhere.

Caroline Howells of Arch Gardening, based in Stevenage, now features as a case study in the East of England Women's Enterprise Directory.

The new directory contains business support organisations and resources throughout the East of England, county by county, plus case histories and essential tips for starting up in business, including raising finance, taking on the first employee, and expanding.

Caroline longed to quit office life for something more fulfilling. She "had a gut feeling" that she could turn her hobby of gardening into a business, and set out to get the training and qualifications that would support her ambitions.

Arch is now a team of three gardeners, doing garden maintenance and design, plus "weeding, pruning, clearing, all the jobs everyone else hates", and Caroline is looking to expand her specialist services.

"We also really enjoy what we do," says Caroline, "which helps get us through winters like this one. It is a well known fact that there is a shortage of trained gardeners but we hope that we can help people get the best from their gardens.

"Rather than take over an owner's garden, we try to work with them offering them advice and assistance, be they novices or experienced. Everyone is different.

"Our days are never dull!


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