Flirty tweet to Dragons’ Den star Theo Paphitis does the business for former Baldock student

India and Theo

India and Theo - Credit: Archant

A former pupil at Knights Templar School in Baldock had a huge boost to her business, all thanks to a flirty tweet to retail magnate and Dragons’ Den panellist Theo Paphitis.

India Marshall-Roads, director of Bottle Bazaar, couldn’t believe her luck when Theo retweeted her message to him saying “I’d put you on a bottle of something tasty”, which signalled she was a winner of his competition Small Business Sundays. As part of the competition, small businesses are invited to tweet to Theo between 5pm and 7.30pm on Sundays and include the hashtag #SBS, and India was overjoyed to be one of the chosen few to get a retweet.

India said: “After I tweeted him, I totally forgot about it, so was in shock when he picked me. It’s been amazing, the opportunities I’ve got from it. After my tweet I got 100 notifications on Twitter and loads of orders.”

The lucky winners get their tweet retweeted to his 466,000 followers, feature on his website, and are invited to an awards and networking bash where they get to meet the business entrepreneur in the flesh.

The 35-year-old said: “I went to the awards event in Birmingham at the end of January. It was a fantastic day with truly inspirational speakers, great business advice from Theo and networking opportunities with hundreds of other great small businesses.

“For small businesses to have the support of a figure such as Theo is incredible, all the winners also have the opportunity to pitch to all of his group companies.”

India has been in the wine trade for almost 10 years, and set up her own business back in November 2013. She said: “It’s really nice to do something fun and creative.”

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You can find out more about her business and how to make an order by visiting

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