Dragons’ Den winner Levi Roots visits Hitchin school

A DRAGONS’ Den winning legend added a bit of spice to a school business studies lesson.

Levi Roots, who won the Dragons over in 2006 with his Reggae Reggae Sauce, appeared at Hitchin Boys’ School to give a talk on his success.

The entrepreneur spent an hour talking to students, and even played his guitar and sang during the presentation.

He also tested students and gave out the prizes to those with the best answers.

Head of business studies and economics at the school, Rashphinder Ganguly, said: “Levi was happy to pose for photos and sign autographs in the school, where he was mobbed by students thrilled to find a celebrity in their midst during the lunch hour.”


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For many years, Levi prepared his sauce in his Brixton kitchen and sold it at music festivals and world food markets, but never had any success with bank managers and businesses.

But his life was turned round when the Dragons invested �50,000 in his business and got the sauce listed at Sainsbury’s.

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Levi, who was at the school last Wednesday, talked about these experiences, then took questions at the end.

“Over a hundred students listening in the hall were enthralled by Levi’s message that to be successful in business you must have a product which you are passionate about and a credible business plan,” added Mrs Ganguly.

“Levi was generous with his time and his advice and we were thrilled that he was able to fit a visit to Hitchin Boys’ School into his busy schedule.”

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