Dragons Den star Peter Jones declares Stevenage pupil winner of national competition

A TEENAGER has beaten hundreds of students nationwide by winning a business competition set up by a star of BBC1’s Dragons Den.

Eleanor Bullough from The Da Vinci Studio School in Stevenage has been crowned the Ultimate Tycoon in Schools after starting eco-friendly arts and craft shop Boo’s Bits and Bobs.

Tycoon in Schools, a nationwide campaign set up by TV dragon Peter Jones, was designed to encourage and inspire young people to get involved in enterprise and enable them to have a go at starting their own business.

The 14-year-old from Baldock decided to sell colourful paper garlands from a handmade mulberry paper, which comes from a renewable source.

Reacting to the news, she said: “This is awesome. I am so proud to find out that my business has won the Tycoon in Schools.


You may also want to watch:


“It’s been a lot of work, but I have learned so much over the course of the competition and I am really grateful to have had this opportunity. I can’t wait to see what the future brings for Boo’s Bits and Bobs.”

Peter Jones said: “Eleanor has put her life and soul into the business over the past month and I’ve been enormously impressed by her efforts.

Most Read

“It’s a unique idea, beautifully executed and her social media campaign was superb. The business idea is clearly sustainable and her idea of creating a product that is natural, organic and from a renewable source is bang on trend.

“Eleanor already has plans for her business going forward and is looking to buy a sewing machine and paper cutter, so by winning this competition and the �1000 of business investment, she will be able to make this dream a reality. I can’t wait to see where she is this time next year.”

Eleanor will now receive �1,000 of further investment from The Peter Jones Foundation to help fund her business.

Become a Supporter

This newspaper has been a central part of community life for many years. Our industry faces testing times, which is why we're asking for your support. Every contribution will help us continue to produce local journalism that makes a measurable difference to our community.

Become a Supporter