Crowds of people queue for opening of Stevenage H&M store

People wait for the new H&M store to open in Westgate Shopping Centre in Stevenage

People wait for the new H&M store to open in Westgate Shopping Centre in Stevenage - Credit: Archant

Fashion retailer H&M opened a new store in Comet country this morning (Thursday).

People waiting for the new H&M store to open in Westgate Shopping Centre in Stevenage

People waiting for the new H&M store to open in Westgate Shopping Centre in Stevenage - Credit: Archant

Crowds of people queued up for the Stevenage branch’s official opening at 11am.

Tasha Garwell and Matt Lacey from H&M opening the new store in Westgate Shopping Centre in Stevenage

Tasha Garwell and Matt Lacey from H&M opening the new store in Westgate Shopping Centre in Stevenage - Credit: Archant

It is hoped the new store, based in the town’s Westgate Shopping Centre, will be the catalyst that helps revitalise the town centre.

The H&M store has created about 20 new jobs and occupies a sales area of about 1,500 square metres spread over two floors, offering collections for women, men, teens and children.

Anyone in the queue prior to opening received 25% off in store all day.