An opticians based in Stevenage has won an Opticians of the Year UK 2022 Award.

GPC Opticians, a small independent business located at The Forum in the town centre, fought off more than 7,000 other opticians to take the prize home.

The Comet: GPC Opticians beat more than 7,000 opticians to win the prizeGPC Opticians beat more than 7,000 opticians to win the prize (Image: GPC Opticians)

M & A Today Global Awards chose to recognise the store “for its outstanding service to clients and unique approach to matching customers with the perfect eyeglasses.”

GPC Opticians prides itself on taking a different approach to other brands.

Staff get to know their customer’s lifestyle and consider their facial features before providing them with a shortlist of suitable frames to select from, rather than leaving them to browse hundreds of different options.

The Comet: A selection of the frames available at GPC OpticiansA selection of the frames available at GPC Opticians (Image: GPC Opticians)

The opticians also aim to make the in-store experience as pleasant as possible.

In their recently refurbished shop staff provide customers with a coffee, and avoid rushing them into making an on-the-spot decision about which frames to buy.