Arcade and West Alley Day highlights 'hardworking, passionate businesses'

The event - which is in its second year - celebrates businesses down the Arcade and West Alley. It was organised by Jo Weaver from Treat Yo' Self and Our Favourite Shop's Charlotte Oaten - two of the Arcade's newest businesses.

Shops and businesses showcased what their part of the town has to offer to Hitchinites and visitors. From face painting and a record fair to in store offers, lucky dips and a wine tasting, there was something for everyone.

From face painting and a record fair to in store offers, lucky dips and a wine tasting, there was something for everyone at Arcade and West Alley Day in Hitchin on Saturday (Image: Hitchin BID)

Hitchin's town centre manager, Tom Hardy, said: “It was fantastic to welcome back Arcade and West Alley Day at the weekend.

"These streets day are a great way to showcase specific areas of the town centre and highlight the wide range of hardworking, passionate businesses."

Stephanie Rose Florist - which is celebrating 10 years of business is month - on Arcade and West Alley Day in Hitchin (Image: Hitchin BID)

Arcade and West Alley Day also acted as a double celebration, as two of the businesses are celebrating birthdays in October: Stephanie Rose is ten, and Treat Yo’ Self has been in the Arcade for a year.

Tom added: "It's more important than ever to support our local independents and ensure our town remains one of the most vibrant in the south east.”

Hitchinites flocked to Arcade and West Alley Day - organised by Jo Weaver from Treat Yo' Self and Our Favourite Shop's Charlotte Oaten - to celebrate businesses in the area (Image: Hitchin BID)