Ace Hitchin jeweller teams up with BBC F1 star Suzi Perry

Successful businesswoman Alyssa Smith and her dog Princess Bambi Sparkles

Successful businesswoman Alyssa Smith and her dog Princess Bambi Sparkles - Credit: Archant

A successful Hitchin businesswoman has joined forces with a motorcycle racing presenter to produce an exclusive jewellery range.

Alyssa Smith, 29, who runs Alyssa Smith Jewellery has teamed up with BBC motor sports correspondent Suzi Perry – widely tipped to join Chris Evans as one of the new hosts of the hugely successful Top Gear show – to launch the Smith and Perry Motorsports collection.

Alyssa, who set up her business at the age of 23 after she graduated from the University of Hertfordshire with a degree in Applied Arts and Marketing, and before an art foundation diploma at North Herts College said of the business partnership: “This collection marks Suzi Perry’s first foray into the jewellery world.

“I’m a big fan of twitter and the collection was influenced by social media interactions from fans of both Suzi and myself. We then sat down to create minature racetrack jewellery, even gaining permission from Silverstone to use their exact track layout.

“Select proceeds from the Smith and Perry collection will be donated to the charity Promise Dreams, as Suzi is a patron. The charity makes dreams come true for seriously and terminally ill children, and their families across the UK.

“We’re delighted to say the collection has already raised more than £10,000 already through our venture.

“I started my business from my bedroom floor and just £500 and now it’s one of the top 100 jewellers in the UK.

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“Never in a million years did I expect to have the opportunities I’ve had since knowing Suzi.

“And I’m looking forward to making even more children’s dreams come true with this charity collection.”

Suzi added: “I’m delighted to be working with Alyssa – she’s a talented young woman who makes the most incredible jewellery.

“I’m also so thrilled Promise Dreams can benefit from this project.”

For more on the Smith and Perry collection visit