An indie bookshop in Hitchin is participating in a campaign to support the UK's largest reading charity.

Next Page Books, on Queen Street, is a bookshop specialising in books that support and celebrate neurodiversity.

Throughout February, 10 per cent of the profit from all children's books bought from Next Page Books on will be donated to BookTrust, who aim to get children reading, especially those from low-income families or vulnerable backgrounds.

BookTrust reach millions of children every year with books, resources and support for families to get every child reading regularly, and by choice.

The donation scheme is part of the Read It Forward campaign, launched today by, who support independent bookshops and give a 30 per cent commission to Next Page Books when you order via their page.

The campaign launched today (Thursday, February 1), just in time for half-term, and lasts until the end of the month.

Liz Tye, co-director of Next Page Books, said: “At Next Page Books we are so passionate about the importance of early reading, and getting books into the hands of all young readers.


"We are very excited about the Read It Forward initiative, and will be sharing some of our favourite inclusive and diverse books to readers in February.”

Lizzie Catford, director of children's books at BookTrust, said: "We're thrilled to partner with on the Read it Forward initiative, a wonderful opportunity for readers to make a meaningful impact.

"This collaboration not only supports independent bookshops, vital pillars of our literary community, but also contributes directly to our mission of fostering a love of reading among children, particularly those facing challenges.

"At BookTrust, we believe in the transformative power of shared reading, and the funds raised through this initiative will support our vital work across England, Wales and Northern Ireland.

"This wonderful partnership emphasises the collective strength of readers, booksellers, and charities in building a brighter reading future for all children."

Nicole Vanderbilt, managing director of UK, added: “This February, you can feel even better about buying books online.

"We are incredibly excited to launch a charitable book drive with BookTrust, marking our first collaboration with them. This month, we are giving parents and educators one more reason to buy books from

"In addition to supporting independent booksellers across the UK, this month we will be donating 10 per cent of each children’s book sale to BookTrust, contributing to their mission to develop a love of reading.”

To find out more about Next Page Books, you can visit their website at or their page at