The H. Samuel jewellery store in Stevenage is set to close its doors for good.
According to the popular chain, closing the Queensway location is "not a decision we take lightly".
The store will close for the final time on Saturday, April 22.
After this date, the nearest H. Samuel store for Stevenage residents will be the chain's Luton site, located in The Mall.
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A spokesperson for H. Samuel told the Comet: "Our stores remain central to our long-term growth strategy and we continue to invest in them, ensuring they are in locations where they best serve our customers, keeping in step with their demands, including the many customers who start their shopping journey online.
"Closing a store is not a decision we take lightly and so we’re sorry to be leaving Stevenage.
"However, our customers will find a very warm welcome from the H. Samuel team at our nearest store in Luton while our online store www.hsamuel.co.uk is open 24 hours a day, 365 days a year where customers can shop and book appointments with our virtual store teams to view products, receive advice, ask questions and place orders.”
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