THE seriously serious Bono has surfaced yet again in front of the world s media to remind us that there are millions of people starving in Africa. He complains that the very same media has grown tired of covering the plight of those sad human beings and s

THE seriously serious Bono has surfaced yet again in front of the world's media to remind us that there are millions of people starving in Africa.

He complains that the very same media has grown tired of covering the plight of those sad human beings and switched their focus onto other things.

His point is well made when one considers what is in the news right now.

What seems to be the most important thing - ever by the look of some papers - is the outcome of the Big Brother fiasco.

I am not a fan and have not followed the shenanigans of the various inhabitants of the house over the weeks but I did happen to switch the TV on when they were arriving on the first day.

Before clicking to another channel, I saw the first one in was an Essex girl called Chantelle who the programme makers informed the viewers was the only non-celebrity - that's debatable - who had been put there just to see how long it would take her fellow housemates to realise that she was a charlatan who had no claim to fame.

Some, of course, would never have realised it because they are too preoccupied with themselves to notice anyone else.

Stumbling in after Chantelle was Michael Barrymore who has fallen far in recent years. He obviously had no idea whether she was a star or not.

I immediately thought, there is something funny going on here. It flashed across my mind that this Chantelle would emerge as the unlikely winner of this irrelevant competition. Now I wish I had put money on it there and then.

She did triumph, as we now know, and is set for a glittering - but one feels short term - career in the spotlight.

There'll be lots of money flying around getting her to put in personal appearances, take on modelling assignments and the like.

But I'd be very surprised if any of the cash actually ends up being donated to relieve the suffering in Africa.

That's the sort of thing making Bono despair. Here's something else which I doubt he has heard about but might have a word of condemnation if he did.

The Imperial War Museum at Duxford over the border in Cambridgeshire has a special Valentine's Day event lined up for a lucky couple to enjoy.

It is being touted as an "exclusive" package offering the "best in hospitality" in a "truly unique setting".

It begins with transport to Duxford via limousine - or helicopter from London - for a champagne reception in the American Air Museum which will be the couple's private venue for the evening, bathed in decorative lighting.

While they enjoy an intimate four-course gourmet meal, they will be entertained by an authentic 1940s swing band. Then they will have a personal fireworks display before being whisked off, by limo, for an overnight stay at an exclusive hotel.

The cost of this evening? £25,000. I say that's disgusting, and I think Bono would agree with me.