The truth about Santa

SIR – Once again your columnist Louise McEvoy shows an unwavering inability to report the facts as she just wades in with her GCSE-level diatribes and you sit back and watch. Haddon Sundblom s famous images used for advertising Coca-Cola in the 1930s were

SIR - Once again your columnist Louise McEvoy shows an unwavering inability to report the facts as she just wades in with her GCSE-level diatribes and you sit back and watch.

Haddon Sundblom's famous images used for advertising Coca-Cola in the 1930s were inspired by a poem by Clement Clarke Moore called 'A Visit from St Nicholas' written nearly 100 years earlier in 1823 and depicts Santa as the jolly, plump chap with white beard and red clothing that we know today. He wasn't even the first; Thomas Nast's illustrations (Nast was also inspired by Moore) depict Santa in red around 70 years before Sundblom in the 1860s.

Louise is a classic example of a victim of what Damian Thompson describes as counter-knowledge. Myths, fallacies and conspiracy theories dressed up and reported as fact. I bet she believes Bush tore down the twin towers, doesn't she?

The irony of Louise ensuring that she gets her 'Christmas is too commercial' rant out three months early certainly isn't lost on me.


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