Q&A: Hitchin woman talks plus size clothing

Amber Hudson in her shop PS I Love you in Hitchin

Amber Hudson in her shop PS I Love you in Hitchin - Credit: Archant

This month we profile a 23-year-old woman who has opened her own retail fashion business in the centre of Hitchin specialising in plus-size clothes. Amber Hudson from Codicote opened the Hermitage Road business in November last year after deciding university wasn’t for her. Here she talks about what made her start her own business.

PS I Love you

PS I Love you - Credit: Archant

What made you start your own business?

I had always planned to go to university, but after years of trying to pass my GCSEs and A-levels due to illnesses, and realising many students who graduated university failed to find jobs, I decided to change my career path.

I noticed a lack of shops selling high quality plus-size clothing and therefore a niche in the market. When I was offered help by a couple who had over 30 years’ experience in the plus-size clothing industry I took a chance and P.S. I Love You became a reality.

Can you explain to the reader why you called the business P.S. I Love You?


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P.S. I Love you stands for plus size I love you. I wanted the name to stand out and represent what we sell but in a subtle way.

What has been the biggest challenge in launching your own business?

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Although there were many challenges in launching my own business the biggest would have to be sourcing and organising everything I needed before I could start trading. From finding a suitable unit to clothes hangers, solicitors, shop fitters and everything in between.

What advice would you give to people who are thinking about stating their own business?

As a relatively new business owner myself I’m still learning every day, but I would say one of the most important pieces of advice I could offer is expect to work 24/7 with few days off in between and always accept help, knowledge or advice if somebody is offering it.

Make sure you have more money than you think you’ll need. Fully research your target market and competition. Always expect the unexpected and never judge a book by its cover!

What is it like to have a business in a town like Hitchin?

Having a business in a town like Hitchin that supports its independent businesses so well is great. The Hitchin Bid and Initiative constantly strive to improve Hitchin and organise many events for the independent business such as the fashion shows and the Independence Day in the market square.

How would you like to see the business expand?

It would be lovely to see the business expand into more shops and maybe one day become a chain, but with the same principles that are in place now, high quality clothing and good customer service.

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