A hotel association has launched a campaign to attract Olympic tourists to Hertfordshire.

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The Hertfordshire Hoteliers Association are launching a high-profile campaign to raise the county’s profile ahead of the 2012 Olympics as a place to stay in easy reach of the games.

Hertfordshire Chamber of Commerce chief executive officer Tim Hutchings said: “Our county boasts an active business community, plenty of leisure attractions and convenient rail and road links to and from London, only 30 miles away. Great hotels catering for all tastes and needs enables us to make the most of these advantages, which are likely to be even more significant for people seeking alternative accommodation close to the capital with the arrival of the Olympic and Paralympic Games.”

The association promotes the interests of a wide range of hotels, from business hotels to country houses offering over 2,000 bedrooms and more than 100 conference, meeting and event rooms.

Eric-Enno Snel, general manager of The Novotel in Stevenage said: “Hertfordshire has great potential as a destination for business and leisure-based tourism and the members of the HHA believe strongly that working together creates opportunities that might otherwise pass us by.”

The campaign includes vouchers offering 25 per cent reductions on room rates or three nights for the price of two, which can be downloaded from www.herts-hotels.co.uk

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